Buy Bellarine Interest Register

Local Families and Producers –

We need YOU  to be involved in a MULTI-million dollar fresh food & produce network on the Bellarine Peninsula.

PLEASE Select the Buttons below to Register your interest,




Bellarine based Producers or Suppliers are required immediately to be able to start operating before Christmas.


The scheme involves an outlet centrally located that will stock only locally grown produce, meats, seafood and wines.

 The concept will be marketed to shoppers throughout the Geelong and Surf Coast regions with the slogan “Buy Bellarine”.

The business will be  made up of Bellarine-based primary producers.

The idea was announced at the recent “Bellarine 2050: The Way Forward” forum attended by businesses, the community and government representatives.

Committee executive director Tom O’Connor said the retail and associated marketing campaign would benefit tourism, agriculture, aquaculture and beef and dairy production.

Buy Bellarine Barn will be managed and run by the Committee for Bellarine.

Buy Bellarine

” Our fresh produce is world class and it is important local people support local producers, ” he said.

“The campaign will help create employment opportunities for local people wishing to work on the peninsula.”

Mr O’Connor said the location for the first warehouse-sized outlet was still under discussion.

“We are looking at a spot just south of Portarlington and another east of Drysdale,” he said.

“Once the concept becomes established we hope to open a chain of outlets throughout the peninsula.”

He said the concept would be formally launched in conjunction with local primary producers in mid-August.

Bellarine fresh produce is world class and it is important local people support local producers,

so please indicate your interest in this “Buy Bellarine” Promotion.

PLEASE COMPLETE THE FORMS with your responses to facilitate this exciting opportunity further.




You Are Where You Eat: Re-Focusing Communities Around Markets

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The breathtaking central hall of Cleveland’s West Side Market, a major hub in the host city for this year’s International Public Markets Conference (Sept. 21-23) / Photo: PBS NewsHour via Flickr

Picture yourself at the supermarket, awash in fluorescent light. You’re trying to stock up for the next couple of weeks, since it’s a busy time of year. You grab some granola bars (and maybe even a box of pop tarts), some frozen dinners, a box of macaroni with one of those little packets of powdered cheese stuff. And oh, they’re running one of those promotions where you can get ten cans of soup for, like, a dollar each. Perfect! Dinner for the next two weeks. On the way to the register, you swing by the produce aisle to grab a bunch of bananas. Like many people these days, you’re trying to eat healthy, and breakfast is the most important meal of the day!

Now imagine that your neighborhood had a public market–the kind of place that’s easy to pop by on the way home from work to grab fresh food every couple of days. Before you reach the open-air shed, you’re surrounded by produce of every shape and color; you can smell oranges and basil from half a block away. As you follow your appetite through the maze of bins and barrels, you bump into your neighbors, and make plans to head downtown to the central market over the weekend to take a cooking class and pick up some less common ingredients. You may even make a day of it and check out the new weekly craft fair that takes place the next block over.

Up in Nova Scotia, where Davies and O’Neil have been working with the Halifax Seaport Farmers’ Market, Operations Manager Ewen Wallace notes the importance of his market (which does have its own permanent building) in the local community. “Throughout my involvement in this project and spending so much time face-to-face with the community at large” he says, “the thing that’s really hit home is that the people of Halifax really do consider this their market.”

Shoppers peruse the booths at the Halifax Seaport Farmers Market / Photo: Nicole Bratt via Flickr

And while the market is truly a stalwart (they’ve never missed a Saturday in 262 years!), the role that it plays in the regional economy contributes greatly to the sense of community ownership, since most residents of Atlantic Canada are just a generation away from a farmer or fisherman. “At the end of World War II,” Wallace explains, “we had around 35,000 independent farms in Nova Scotia. Now we have around 3,800. This market is intended to serve as a hub from which money in the urban core is being channeled back into rural areas around the province. This is all tied to food security.”

One thought on “Buy Bellarine Interest Register

  1. Pingback: Local producers say ‘Buy Bellarine’ | committee for bellarine

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