Local producers say ‘Buy Bellarine’

Local producers say ‘Buy Bellarine’

Tom Bennett   |  July 13th, 2012

A MULTI-million dollar fresh food network on the Bellarine Peninsula is expected to be up and running within two months.

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The scheme involves several large retail outlets that will stock only locally grown produce, meats, seafood and wines.
The business will be run as a co-operative made up of Bellarine-based primary producers. The concept will be marketed to shoppers throughout the Geelong and Surf Coast regions with the slogan “Buy Bellarine”.
The idea was announced at the recent “Bellarine 2050: The Way Forward” forum attended by businesses, the community and government representatives.

Committee executive director Tom O’Connor said the retail and associated marketing campaign would benefit tourism, agriculture, aquaculture and beef and dairy production. The co-op will be managed and run by the Committee for Bellarine.
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” Our fresh produce is world class and it is important local people support local producers, ” he said.
“The campaign will help create employment opportunities for local people wishing to work on the peninsula.”
Mr O’Connor said the location for the first warehouse-sized outlet was still under discussion.
“We are looking at a spot just south of Portarlington and another east of Drysdale,” he said.
“Once the concept becomes established we hope to open a chain of outlets throughout the peninsula.”
He said the concept would be formally launched in conjunction with local primary producers in mid-August.
 

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