The Bellarine Key Programs

Hub Bellarine –


HUB Bellarine …. Introduction                                                           21 December,2014

We believe people should be included in the processes and decisions that both shape and determine their present and future. Those with passion for the issues at hand should always be allowed and encouraged into the tent to have their conversations heard and respected.

As such, this brand new Website platform – – has been created to provide a readily available forum within which our community is encouraged to put forward their vision and views on topical issues.    In other words, a comprehensive, publicly available space within which which people like yourselves, living on and visiting The Bellarine region, are able to have their say.

What this Website platform is designed to achieve –

  • · Encourage and enable the community to identify and raise projects and issues for regular consultation through the process of open discussion topics .
  • · Encourage community feedback on multiple projects and issues and provide for multiple feedback options in the one online consultation.
  • · Enable an increase of the the demographic diversity of participants with an overall improved level of community participation.
  • · Encourage community feedback and create a sense of immediacy  within the limited time frame for each of the monthly consultations.
  • · Build a strong rapport between between community and Council through the capability and involvement of project team key staff and community input.

The range of issues is broad and covered under the following headings – Community Elements / Infrastructure / Projects / Localities.

Each month the key topics will be highlighted for your reference along with information and pointers as to where the past and present feedback is recorded.

This concept and strategy is vastly different to Facebook, Instagram, twitter, etc. -          you manage the consultation process, with quantifiable outcomes, rather than just a series of ongoing chats with no actionable outcomes.

It will provide capacity for specific topic based, online consultations as well as for private panel and focus group consultations.

Overall, the monthly community panel will ensure the connection is maintained and strengthened through the frequency and diversity of use – designed to build an ongoing, engaged community with ownership of and accountability for the outcomes.

The HUB Suggestions category is there for your further input on how best this valuable platform may be further structured and shaped to improve its purpose.

Start now and Register on – the Registration column to the right of the page.


East Shore Geelong project



Application for a grant of crown land MAY 2012 | version 1.0

“ Elms Partners Limited has developed what we call a “Transformational Plan” for the City of Geelong, a plan that contributes socially, economically and environmentally to the City.

In order to commence detailed analysis and planning work required to give effect to the “Transformational Plan”, the City of Greater Geelong has asked Elms Partners to assist with the preparation of this application for the grant of a small slice of Crown Land to be excised from the Eastern Gardens water front edge in Geelong. “

Lawrence Elms

Chairman and founder, Elms Partners


This rare universal support has been achieved because the basis of the Transformational Plan creates an outstanding, fully funded, community benefit that includes;

• A world-class arena with convention and exhibition facilities,

• Substantial improvements and beautification of the Eastern Gardens,

• A hotel and serviced apartments, together with the generality of the plan to underpin and support increased Geelong and regional tourism,

• A highly desirable water front lifestyle precinct, including an increased number of marina berths that capitalizes on Geelong’s northerly facing Corio Bay frontage, and

• An express water taxi service that connects Geelong to Avalon, Melbourne and Frankston.

In combination, the sum of all the component parts of the Transformational Plan contributes to the economic, environmental and social sustainability of Geelong and the Region.




The Transformational Plan has been developed with the objective of substantially contributing to Geelong’s economic prosperity and desirability through the catalyst of a comprehensive development thesis, the sum of which will transform Geelong and the wider Bellarine by including;

01:: Financial structuring, strategy and detailed analysis that integrates with the optimum master plan, and defines a complete build programme achievable at no cost to the public purse.

– A world class cultural and business landmark – the East Shore Centre to be retained as public property with an estimated net surplus in excess of $7.5 million per annum.

– Significantly enhanced public spaces including a privately owned and operated world- class hotel and serviced apartments,

– Privately owned shoreline residential apartments constructed on piers extending into the shallow water of Corio Bay

02:: Employment and flow-on business creation within the development project that ensures economically sustainable development.

03:: Differentiation of Geelong’s distinct character from Melbourne as a welcome lifestyle alternative.

04:: Iconic architecture that positions Geelong as a desirable destination in which to work|play|stay|live. G




High level analysis of the economic impact focuses on the macroeconomic, flow-on effects of introducing more income into the local economy from external sources. Internal regional cash flows into the project (endogenous) are a substitution of local spending from one locus to another.

However, increased external (exogenous) spend will add to the pool of local wealth.

The Impact of Construction

· The total project cost is currently estimated at A$725,000,000

· The estimated number of jobs created during the construction phase is 830 of which 500 are local

· The estimated number of jobs created during the operational phase is direct employment 550 and indirect employment 800

· Over the construction period of approximately four years, we estimate the direct injection of funds into the economy from external sources to be roughly A$450,000,000.

· The estimated annual economic impact during the operational phase is $86,600,000


We intend to uncover the value inherent in the site to attract private investment on a scale that will pay for the entire development including the landmark East Shore Centre.

The East Shore Centre and all of its economic and social benefits will be a gift to the people of Geelong, and in addition they will have access to an exciting and vital new hub for the city.

Our plan includes landscaping the shoreline park areas, and providing a promenade that houses vibrant cafes, bars, and restaurants. This too will become a major asset to the city at no cost to the ratepayer.


01:: Transformation of the waterfront adding a vibrant new dimension to the city’s character.

– State of the art infrastructure with an emphasis on a waterfront lifestyle and leisure precinct to match the best in the world.

– Public parks devised around the principals of genius loci, including public space features, sculptures and art.

02:: An iconic venue to host entertainment, business and education events.

03:: A “zero” cost to government on the basis of our plan and yet it is a major economic stimulus and jobs creator.

04:: An increased sense of city pride.



01:: Contemporary landmarks and World-Class Hotel

02:: Positive change in perceptions of Geelong

03:: Greater visibility of investment opportunities in Geelong

04:: More reasons to visit and stay in Geelong

05:: A greater experience in Geelong



01: The transformation of Crown Land achieving the required development approvals based on a coherent master plan creates land value conservatively estimated at $120,000,000 and as high as $140,000,000.

02:: We propose the realized value of the master planned buildable area will be invested in the necessary infrastructure, public place making, recreational facilities and the capital costs of The East Shore Event Centre.

03:: The East Shore Centre managed and operated efficiently will deliver an ongoing positive cash flow to the City. The significant residential and commercial components will also increase rate revenues to the City, however this plan does not assume or rely on any net increase in rate revenues.

Further development potential outside the water front precinct envisaged by the Transformational Plan could also be realised through capital raising financed by cash flow from the East Shore Centre.



Positioning Geelong as a waterfront lifestyle destination and events centre gives definable purpose to the downstream master plan ideas we have generated.

Elms Partners objectives are based on some key principals;

01:: Activating the Geelong waterfront to create an unmatched, purpose designed, culture and lifestyle precinct in Australia.

02:: Giving emphasis to the parkland by activating its edge and definition.

03:: Creating a place making architectural statement for the East Shore Events Centre.

04:: Aid the City’s efforts in attracting inward investment and further development.

05:: Creating a boulevard, anchored by the East Shore Events Centre and creating a vibrant retail and entertainment strip.



Historic day for cycling in our Region


After more than two years we have finally been successful in getting our Principal Bicycle Network (PBN) up in both the City of Greater Geelong and the Surf Coast Shire.

Bike Safe has been actively working with local cyclists, VicRoads and Councils in developing a Principal Bicycle Network (PBN). This plan prioritises key roads and paths across the region for upgrading, modification or building connections. At least 30% of the works can be implemented within existing budgets and infrastructure upgrade plans.

The PBN provides a priority framework for establishing safe, connected cycling routes to and from community hubs. Hubs include the CBD, towns, train stations, schools, tertiary campuses, shopping centres, and recreation centres. It also incorporates commuter and popular leisure cycling routes as well.

Within the PBN there are less roads than in previous strategies, sort of do less but do it better. It also aims to guide engineers and planners to make strategic connections, fix poor design outcomes, and prioritise cycling maintenance. The PBN has also identified strategic Next Generation sealed, separated cycleways leading into the CBD and connecting surrounding suburbs.

Although desirable, not all roads can have bike lanes or shoulders, in which case consideration will be given to speed limit reductions, cycle friendly intersections, traffic calming and signage. Priority for new off-road paths will  be given to those which provide the most direct routes.  If you want more details and maps, here is the link >PBN

FOOTNOTE: Pictured above is CoGG Deputy Mayor Cr Bruce Harwood and Bike Safe President Barton van Laar. Bike Safe also wishes to thank Cr Andy Richards and Cr Eddy Kontelj (and all the Councillors at CoGG and Surf Coast) for their ongoing enthusiastic support.  Bike Safe has funded all strategic and mapping work to date. Now the real work by VicRoads, CoGG and Surf Coast begins, fingers crossed!


clip_image003 starts PBN process

With the support of local managers VicRoads is right now reviewing planned existing works, to see which roads, which intersections can be improved over the next two years. We will keep you updated!


Well done Borough of Queenscliffe!


Lots of new bike racks in Point Lonsdale welcome bikes and guess what, locals ride to the shops. Build it and they will come!


The economic benefits of cycling

Cycling is a viable transport alternative that has significant economic benefits. As an example, the economy benefits by more than $21 every time a person cycles 20 minutes to work and back, according to previous Federal Government reports. The economic benefits of riding and walking to work include better health, less congestion, reduced infrastructure costs, reduced greenhouse gas emissions, better air quality, noise reduction and savings in parking costs.

Three and a half million people—nearly one in six Australians—ride a bicycle at least once a week, and more than 8 million Australians ride at least once a year. Riding a bike delivers economic benefits of around $1.43 per kilometre.

Cycling is low-impact exercise that can be enjoyed by people of all ages. Regular cycling has many physical and mental health benefits. It is one of the best ways to reduce your risk of health problems such as stroke, heart attack, some cancers, depression, diabetes, obesity and arthritis.


Some welcome sweeping…






Some welcome fixes…






BELLARINE HWY, NEWCOMB – VicRoads This took two goes but now no longer dips below the surface of the bike lane. Parking is still a problem.


PIGDONS RD, WAURN PONDS – COGG Cyclists were actually tracking along the white line and falling into the carriageway. CoGFG did a quick fix after we reported and came up with modifications. The white line was previously 3-4mm above the road surface trapping water.


Bike Safe Macedon great initiative


The Face of Cycling in the Macedon Ranges…

Legend calls for bike safety


The man known as the voice of cycling, Phil Liggett, was in Portarlington recently for the Mitchelton Bay Cycling Classic. He joins Bike Safe in promoting cycling safety.

“We all live on the same planet. We all want to get from point A to point B safely. A simple mistake or lack of concentration by a cyclist or a motorist can result in the loss of a life. I think it is terrific is that organisations, such as Bike Safe, bring these matters to the fore, with road users and infrastructure planners. All of us, including Governments and Councils need to listen and respond positively. The results are very worthwhile.”  READ MORE >


Our Facebook page – read it first here


This post received over 10,500 page views and made the Addy! When stuff happens, we will post it on our Facebook page, here >


Finally The Science Behind Why Cycling Makes Us Happier

2013 Bellarine 2050 Energy Security

2013 Bellarine 2050 “Energy Security” at Forum III

A 2013 program of the Committee for Bellarine.

Brendan McCartney / Senior Coach Bulldogs, was the introductory guest speaker at Forum 3 to be held at Suma Park, Bellarine Highway, Marcus Hill, on Friday 18th October, commencing 9.00am .

Brendan-McCartney at Bellarine2050

After Brendan’s inspirational speech the forum attendees were asked to form into adhoc groups to take part in some workshops that were to be formulated into ongoing programs for the benefit of all who live and work on the Bellarine Peninsula.

These workshops were closely monitored by the “master of ceremonies” to keep to a format of “How can we create positive outcomes for various areas of critical Food Water & Energy security issues?”

The first video to actively bring some ideas to the fore on “Energy Security” – More Soon.

Committee for Bellarine - Bellarine2050 Forum-3

Bellarine 2050 Our Place Our Future / Forum 3 Brendan McCartney

Hope you did not miss

2013 BELLARINE 2050 Forum 3,




We listened to one of the great leaders in AFL,

Brendan McCartney / Senior Coach Bulldogs.


This inspirational video clip from the Rising Star awards gives you a small insight into how a great leader thinks and engages his audience, as well as to the character of the person. His talk was extremely motivating to all who attended the 2013 Bellarine 2050 Forum 3.
Rising Star: McCartney steals the show Watch the Bulldogs coach’s stirring speech at the NAB AFL Rising Star award lunch

Brendan was the introductory guest speaker at Forum 3 to be held at Suma Park,

Bellarine Highway, Marcus Hill, on Friday 18th October, commencing 9.00am Rising Star: McCartney steals the show.

After Brendon’s inspirational speech the forum attendees were asked to form into adhoc groups to take part in some workshops that were to be formulated into ongoing programs for the benefit of all who live and work on the Bellarine Peninsula.

These workshops were closely monitored by the “master of ceremonies” to keep to a format of  

“How can we create positive outcomes for various areas of critical Food Water & Energy security issues?”

The first video to actively bring some ideas to the fore on “Energy Security” – More soon..

 Click HERE for Full size VIDEO

IMPORTANT – Rural zone reforms – effective 5th September, 2013

15 Aug 2013

The final stage in Victoria’s zone reform has been announced with the release of rural zone reforms.

The reformed rural zones make it easier to start and operate rural industries and to give rural and regional councils much greater flexibility in managing their own municipalities.

Regional growth is supported by providing a greater range of housing options in the Rural Living Zone and less red tape for people in rural areas altering or extending their homes.

Some of the changes include:

  • encouraging agricultural use of land, particularly in the Farming and Green Wedge Zones
  • allowing councils to consider more ‘off farm’ income streams on farms, such as farm machinery repair businesses
  • increasing the permit threshold for extensions to farm out-buildings, such as work sheds, shearing sheds and dairy facilities from 50 m2 to 100 m2
  • removing the need for a permit for primary produce sales, rural stores and most rural industries in the Rural Activity Zone
  • removing onerous restrictions on crop structures, to ensure protection from hail and other elements
  • allow councils the ability to determine smaller lifestyle lots in the Rural Living Zone where land has already been taken out of agricultural production
  • allow greater consideration of tourism uses in all but Green Wedge zones; and
  • promoting farm gate sales such as the sale of fruit, vegetables and other produce.

Councils will also have greater flexibility to consider land uses that were previously prohibited like primary and secondary schools.

The rural zone reforms are the final component of Victoria’s sweeping zone reforms and will come into effect on 5 September 2013.

For more detail refer

“Buy Bellarine” Re-Focusing the Bellarine Community on Fresh Local Produce – be a VOLUNTEER

You Are Where You Eat:

Re-Focusing the Bellarine Community on Fresh Local Produce;

Will YOU support “Buy Bellarine” as a VOLUNTEER?

Picture yourself at the supermarket, awash in fluorescent light.

You’re trying to stock up for the next couple of weeks, since it’s a busy time of year.

You’re trying to eat healthy, and you wish there was somewhere to go that you knew would have real fresh local produce that you could buy.
Now imagine that the Bellarine had a public market– the kind of place that’s easy to pop by to grab fresh food every couple of days.  Well we are putting this together right now and need your support in the way of keen volunteers to make this a reality.

Please fill out the no obligation secure form below for us to contact you. Thank you for your time and interest.

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EXERPT  from  on  |

The breathtaking central hall of Cleveland’s West Side Market, a major hub in the host city for this year’s International Public Markets Conference (Sept. 21-23) / Photo: PBS NewsHour via Flickr

You Are Where You Eat: Re-Focusing Communities Around Markets

You Are Where You Eat: Re-Focusing Communities Around Markets; Will YOU support “Buy Bellarine”?

By  on  |

The breathtaking central hall of Cleveland’s West Side Market, a major hub in the host city for this year’s International Public Markets Conference (Sept. 21-23) / Photo: PBS NewsHour via Flickr

Picture yourself at the supermarket, awash in fluorescent light. You’re trying to stock up for the next couple of weeks, since it’s a busy time of year. You grab some granola bars (and maybe even a box of pop tarts), some frozen dinners, a box of macaroni with one of those little packets of powdered cheese stuff. And oh, they’re running one of those promotions where you can get ten cans of soup for, like, a dollar each. Perfect! Dinner for the next two weeks. On the way to the register, you swing by the produce aisle to grab a bunch of bananas. Like many people these days, you’re trying to eat healthy, and breakfast is the most important meal of the day!
Now imagine that your neighborhood had a public market–the kind of place that’s easy to pop by on the way home from work to grab fresh food every couple of days. Before you reach the open-air shed, you’re surrounded by produce of every shape and color; you can smell oranges and basil from half a block away. As you follow your appetite through the maze of bins and barrels, you bump into your neighbors, and make plans to head downtown to the central market over the weekend to take a cooking class and pick up some less common ingredients. You may even make a day of it and check out the new weekly craft fair that takes place the next block over.

Up in Nova Scotia, where Davies and O’Neil have been working with the Halifax Seaport Farmers’ Market, Operations Manager Ewen Wallace notes the importance of his market (which does have its own permanent building) in the local community. “Throughout my involvement in this project and spending so much time face-to-face with the community at large” he says, “the thing that’s really hit home is that the people of Halifax really do consider this their market.”

Buy BellarineShoppers peruse the booths at the Halifax Seaport Farmers Market / Photo: Nicole Bratt via Flickr

And while the market is truly a stalwart (they’ve never missed a Saturday in 262 years!), the role that it plays in the regional economy contributes greatly to the sense of community ownership, since most residents of Atlantic Canada are just a generation away from a farmer or fisherman. “At the end of World War II,” Wallace explains, “we had around 35,000 independent farms in Nova Scotia. Now we have around 3,800. This market is intended to serve as a hub from which money in the urban core is being channeled back into rural areas around the province. This is all tied to food security.”
More HERE:

2012 July Forum 2 on future of Bellarine

2012 Bellarine 2050,


Forum 2 on the future of the Bellarine Peninsula


A BLUEPRINT for the future development of the Bellarine Peninsula will move a step closer to completion this week.

A forum on Friday, 4th July 2012 at the Clifton Springs Golf Club, hosted by the Committee for Bellarine, is the second phase in the drafting of the Bellarine 2050 Masterplan.

 DSC_0813-smlMLC Western Victoria: Simon Ramsay


Tom O'Connor Working For Coryule

Tom O’Connor


Committee executive director Tom O’Connor said forecasts of a population explosion on the Bellarine has added urgency to the drafting of a master plan.

The plan will detail a wide range of complex social, industrial and administrative challenges associated with the effects of future growth.

He said Bureau of Statistics projections show 140,000 people almost treble the current number will call the Peninsula home by 2050. The masterplan will examine how the various residential, industrial, education and recreational issues should be identified and dealt with.

Those attending the forum will include business and community leaders, local councillors, police and emergency services and members of community organisations.

Mr O’Connor said his group would also meet with experts from Marcus Oldham College to discuss future employment strategies.

“We need to develop job opportunities linked to the many strengths of the Bellarine,” Mr O’Connor said.

“It is important we recognise and preserve the natural resources of the peninsula and the offshore potential.”

He said the employment potential of the equine, agriculture and aquaculture sectors would be high on the agenda.

The committee is also due to meet with Planning Minister Matthew Guy later this week.

“We will be looking at the urban design framework as it applies to the various towns on the Bellarine,” Mr O’Connor said.

“The future requirements for retail and service industries, public transport and roads will form the basis of that discussion.”


CfB 2050 Seminar 6-7-2012

Director, Material Thinking: Professor Paul Carter


Among the expert key note speakers due to address the forum is urban design consultant Professor Paul Carter.

CfB 2050 Seminar 6-7-2012

CEO Avalon Airport: Justin Giddings


CfB 2050 Seminar 6-7-2012

Chairman Elms Partners: Laurence Elms


CfB 2050 Seminar 6-7-2012

Acting MC: John Rae


CfB 2050 Seminar 6-7-2012

MLC Western Victoria: Simon Ramsay


CfB 2050 Seminar 6-7-2012

Head of Deakin, School of Architecture & Building: Professor Hisham Elkadi

CfB 2050 Seminar 6-7-2012


CfB 2050 Seminar 6-7-2012

CfB 2050 Seminar 6-7-2012

CfB 2050 Seminar 6-7-2012



 CfB 2050 Seminar 6-7-2012

CfB 2050 Seminar 6-7-2012



Bellarine brainstorm 2050

Bellarine brainstorm 2050
July 13 2012

Bellarine business, community and political leaders came together last week putting up a swathe of big ideas

– some revolutionary to the economic and planning traditions of the region

– as authorities strive to thrash out a long term vision to 2050.

It began with local Bellarine surveyor turned international financier and project developer Lawrence Elms, who outlined his bold vision for a “six pier” development stretching out into Corio Bay with residential units and hotel accommodation, and a convention centre.
Then came his audacious suggestion that Alcoa could be swept from the Geelong and Bellarine landscape with an environmentally friendly community use area focusing on the natural beauty of Point Henry.
Governments could consider putting the millions of dollars of funding that has been allocated to Alcoa into a Special Economic Zone on the Bellarine.
There was great concern expressed by many speakers regarding urban sprawl across the Bellarine, with calls for harder town boundaries, a far better level of community engagement in planning and development processes, a need to switch from traditional manufacturing to the new service economy and greater emphasis on ecology.
The conference, put together by the Committee for Bellarine, was aimed at putting some “meat on the bones” of a strategy that resulted from the Bellarine 2050 Symposium in October 2011.
The Committee for Bellarine is driving a strategy that aims to secure the food, energy, employment and environmental future of the region locally. The executive director of the Committee for Bellarine, Tom O’Connor, said the Bellarine needed to have more than a series of structure plans for each township and that the focus must be on long term regional sustainability.
“The Bellarine is an area with a character, surrounded by water on three sides, with some very special geographic features,” he said.
“At the moment we have a population that swells from 45,000 to 120,000 on a summer’s day. We have to put in place better food, retail, accommodation and transport structures to maximise and harness the value of that. In 20-30 years time, we will have a permanent population that is much larger than today. That’s also a very big challenge for us today.
“We have great agricultural potential to secure food supplies locally, become sustainable water-wise, and to develop a better employment base.
“We have to take those industries to the next level and education is very important to that. Getting the right schooling, TAFE and university involvement is key to getting where we want to be in the future.”